Frame creation requires understanding the core paradox

After Archaeology, in which we discover the “succession of actions that led to the problem situation has been defined and there is a clear understanding of what drives the organizational behavior of the problem owner,” we move on to the second step in frame creation. Here, we “investigate the initial problem definition itself. The lead question is: What makes this problem hard to solve? Often, several issues are intertwined in a problem situation, but to keep the frame creation process on track, it is important to take some time to identify the core paradox or deadlock that keeps the problem owner from moving forward.”^[1]

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The nine steps of frame creation:

1. Archaeology – Investigate who has already tried what to solve the problem.
2. Paradox – Understand the core paradox of the problem.
3. Context – Learn practices and scenarios that may suggest a solution.
4. Field – Consider all stakeholders of the problem and solution.
5. Themes – Seek to understand the root factors of stakeholders.
6. Frames – Identify common themes as the basis for frames.
7. Futures – “Think forward” to identify solutions.
8. Transformation – Develop a plan for transformation.
9. Integration – Integrate solutions into the stakeholder context.