Familiarity is not easily distinguished from truth

Authoritarian regimes and marketers have always known that exposure to a concept is directly correlated to the willingness of people to believe it.

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. … If you cannot remember the source of a statement, and have no way to relate it to other things you know, you have no option but to go with the sense of cognitive ease.^[1]

#cognition #bias #psychology

See also:

• The clarity of a map is not easily distinguished from its accuracy
• Perception is Reality