Strategy identifies capabilities needed for winning in a chosen field
With the how-to-win decision made, the team needs to determine what capabilities need to be in place in order to achieve the plan.
Two questions flow from and support the heart of strategy: (1) what capabilities must be in place to win, and (2) what management systems are required to support the strategic choices? The first of these questions, the capabilities choice, relates to the range and quality of activities that will enable a company to win where it chooses to play. Capabilities are the map of activities and competencies that critically underpin specific where-to-play and how-to-win choices.[1]
See also:
- What is your winning aspiration?
- Where will you play?
- How will you win?
- What capabilities must be in place?
- What management systems are required?
Playing to Win – Lafley and Martin (2013), ch. 1, § “Core Capabilities.” ↩︎