Switch – Heath and Heath (2010)

Info

title: Switch: How to Change Things When Change Is Hard
authors: Chip Heath, Dan Heath
year: 2010
publisher: Crown Business
URL:

See Changing things requires directing the Rider and motivating the Elephant.

1- Direct the Rider (i.e. “what to do”)

2- Motivate the Elephant (i.e. “how to do it”)

3- Shape the Path (i.e. “who is doing it”)

File Links
Changing things requires directing the Rider and motivating the Elephant 15
Growing your people cultivates identity and growth mindset 14
Pointing to the destination shows why we're going 14
Building habits reduces cognitive strain 10
Finding the feeling moves beyond merely knowing things 9
Growth mindset reframes failure as learning 9
Scripting the critical moves shapes specific behaviors 9
Finding the bright spots clones what is already working 8
Tweaking the environment changes behavior 8
One or two high leverage behaviors produce maximum change 7
Rallying the herd makes behavior contagious 7
Shrinking the change reduces fear 7
Fundamental Attribution Error blames others and exonerates me 6
Identity drives behavior 5