The Voltage Effect – List (2022)

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title: The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
authors: John A. List
year: 2022
publisher: Crown Currency
URL:

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Confirmation Bias defends one's assumptions 12
Ambiguity aversion favors the known over the unknown 10
Selection Bias happens when the sample is not representative 7
An idea can fail in any number of ways 4
Bandwagon bias is social proof 4