| Creating frames overcomes the adoption problem |
9 |
| Perception is Reality |
8 |
| Path dependence shapes what we do next |
8 |
| Behavioral change fails when it requires absolute recantation |
7 |
| Negativity dominance processes the bad more thoroughly than the good |
7 |
| Reference-class forecasting avoids uniqueness bias |
7 |
| Loss aversion values avoiding losses more than achieving gains |
6 |
| People tend to adopt their own ideas |
6 |
| Familiarity is not easily distinguished from truth |
4 |
| Psychological Safety is a prerequisite for creativity |
4 |
| Between stimulus and response, man has the freedom to choose |
3 |
| What others do is the stimulus, not the cause, of feelings |
3 |
| Extrinsic rewards can crowd out intrinsic motivation |
2 |
| Opportunity Cost is the sum of all the benefits provided by the options not chosen |
2 |
| Tactical Empathy understands another's feelings and mindset |
2 |
| Ideological purity is the best possible camouflage for appalling mediocrity |
1 |