Strategy is the answer to five questions

Lafley and Martin define strategy as the answer to these five interrelated questions:^[1]

1. What is your winning aspiration? The purpose of your enterprise, its motivating aspiration.
2. Where will you play? A playing field where you can achieve that aspiration.
3. How will you win? The way you will win on the chosen playing field.
4. What capabilities must be in place? The set and configuration of capabilities required to win in the chosen way.
5. What management systems are required? The systems and measures that enable the capabilities and support the choices.

#strategic #organizations

see also:

• The kernel of a good strategy includes three things
• Strategic forecasting