An idea is a new connection between two things

As we’ve said, an idea is simply a new connection between two things that were already floating around in your head. When you give your brain a problem to solve, it goes to work, way in the background, by jamming disparate pieces of knowledge and experience together in different ways until a light bulb goes off. “Does this work?” Maybe, maybe not, but you don’t want to cut off the flow of ideas yet, so you say: “Good job, brain! What else have you got?”[1]


#innovation-creativity

See also:


  1. Ideaflow – Utley and Klebahn (2022), ch. 1, § “The Dangerous Business of New Ideas” ↩︎