Behavioral change fails when it requires absolute recantation

Change is hard, but if it requires a person to categorically reject everything they believed, it may be impossible.

Breaking through these attitudes [that are resistant to change] is difficult because “you’re asking someone to give up the values and beliefs at the core of how they see themselves” … You’ll never succeed at getting someone to change their behavior “if, as a prerequisite, you force them to say: Everything I’ve believed until now is wrong…”[1]


#change #psychology

See also:


  1. Supercommunicators – Duhigg (2024), ch. 6. Here, Duhigg quotes Matt Motta of Boston University. ↩︎