Creative events bridge problems and solutions

Creative solutions to complex challenges are rarely achieved through random flashes of inspired insight. Instead, they are the result of intentional, iterative exploration and coevolution of the problem space together with the solution space.

[A] creative event occurs when a bridge is built between the problem space and the solution space by the identification of a key concept. Empirical research confirms that expert design involves a period of exploration in which problem and solution spaces are unstable until (temporarily) fixed by an emergent bridge which identifies, or frames, a problem-solution pairing. Studies of expert and master designers suggest that this framing ability is crucial to high-level design. Ideas can be described as the moments when there is a sudden “click” between a view of the problem and a possible solution.^[1]

#design #innovation-creativity #emergence

See also:

• Coevolution simultaneously develops the formulation of and solution to a problem
• Reframing shifts perspective to see things in a new way
• Creating frames improves cognition
• Double diamond implements design thinking
• Challenges are now open, complex, dynamic, and networked