Disruptive innovations tend to be smaller, simpler, and more convenient

Disruptive innovations that succeed generally do so because they satisfy the market’s need for functionality in a way that is simpler, cheaper, more reliable, and more convenient than incumbent products.

Each of the disruptive technologies studied in this book has been smaller, simpler, and more convenient than preceding products. Each was initially used in a new value network in which simplicity and convenience were valued.[1]

#innovation

See also:

  1. The Innovator’s Dilemma – Christensen (1997), ch. 10, 214. ↩︎