Disruptive innovations underperform at the outset

Disruptive innovations are typically rejected by organizational management because they underperform against existing (incumbent) products in the mainstream market.

Generally, disruptive technologies underperform established products in mainstream markets. But they have other features that a few fringe (and generally new) customers value. Products based on disruptive technologies are typically cheaper, simpler, smaller, and, frequently, more convenient to use.^[1]

#management #innovation

See also:

• Disruptive innovation is antithetical to good management
• Financial structure and organizational culture constrain disruptive innovation