Double diamond implements design thinking
These two components of design—finding the right problem and meeting human needs and capabilities—give rise to two phases of the design process. The first phase is to find the right problem, the second is to find the right solution. Both phases use the HCD process. This double-phase approach to design led the British Design Council to describe it as a “double diamond.”[1]
The Double-Diamond Model of Design: Start with an idea, and through the initial design research, expand the thinking to explore the fundamental issues. Only then is it time to converge upon the real, underlying problem. Similarly, use design research tools to explore a wide variety of solutions before converging upon one.[2]
#innovation-creativity #design
See also:
- Human-centered design is the process of ensuring that people’s actual needs are met
- Design thinking seeks to discover and solve the actual problem
- Design Thinking is innovating routinely
source: The Design of Everyday Things – Norman (2013), ch. 6, § “Solving the Correct Problem.” ↩︎
Ibid. Diagram is slightly adapted from The Double Diamond by the Design Council which is licensed under a CC BY 4.0 license. ↩︎