Frame creation begins with investigation

The first step of the frame creation process is to “investigate in depth the apparent problem, as well as earlier attempts to solve it. This analysis is crucial, as we need to delve deeply into the world of the problem owner in order to understand the past history of the problem. We investigate not only what happened but also what could have happened, what would have been different if they had chosen another path… This first step of “archaeology” also provides insight into the role the problem owner has had in creating the problem situation, and it gives a first impression of the dynamics of the organization over time.^[1]

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The nine steps of frame creation:

1. Archaeology – Investigate who has already tried what to solve the problem.
2. Paradox – Understand the core paradox of the problem.
3. Context – Learn practices and scenarios that may suggest a solution.
4. Field – Consider all stakeholders of the problem and solution.
5. Themes – Seek to understand the root factors of stakeholders.
6. Frames – Identify common themes as the basis for frames.
7. Futures – “Think forward” to identify solutions.
8. Transformation – Develop a plan for transformation.
9. Integration – Integrate solutions into the stakeholder context.