Frame creation develops a plan for transformation

As frames are discovered that promise fruitful results, designers develop plans for implementation, together with a transformation agenda and strategy for achieving results.

The next step is a critical evaluation of what frames and solution directions would be feasible in the short term, or can be established gradually over a longer period of time. Here the representation of ideas becomes important as a means to explore their merit in conversations with parties in the field. … At this point we also grudgingly have to weed out frames and ideas that may be great in themselves, but whose implementation would require huge changes in the practices of a stakeholder who has very little to gain. These frames need to go because they will never happen. This step results in a “business plan” accompanied by a transformation agenda and a strategy for achieving results.^[1]

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The nine steps of frame creation:

1. Archaeology – Investigate who has already tried what to solve the problem.
2. Paradox – Understand the core paradox of the problem.
3. Context – Learn practices and scenarios that may suggest a solution.
4. Field – Consider all stakeholders of the problem and solution.
5. Themes – Seek to understand the root factors of stakeholders.
6. Frames – Identify common themes as the basis for frames.
7. Futures – “Think forward” to identify solutions.
8. Transformation – Develop a plan for transformation.
9. Integration – Integrate solutions into the stakeholder context.