Frame creation identifies common themes as the basis for frames

Themes that are identified in the analysis of the root factors of a problem and its stakeholders form the basis for frames.

Throughout the in-depth analysis of the broader field, common themes will emerge that can be different from those underlying the original paradox. Themes that are shared among many of the players in the field are particularly interesting, as they could be the basis for frames that are attractive to a network of partners. While these inklings can be a strong springboard, the ideation of a new frame is largely a creative leap. Again, experience with a varied repertoire of frames is clearly an advantage—having a team from diverse backgrounds can be inspiring for this step.^[1]

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The nine steps of frame creation:

1. Archaeology – Investigate who has already tried what to solve the problem.
2. Paradox – Understand the core paradox of the problem.
3. Context – Learn practices and scenarios that may suggest a solution.
4. Field – Consider all stakeholders of the problem and solution.
5. Themes – Seek to understand the root factors of stakeholders.
6. Frames – Identify common themes as the basis for frames.
7. Futures – “Think forward” to identify solutions.
8. Transformation – Develop a plan for transformation.
9. Integration – Integrate solutions into the stakeholder context.