Frame creation seeks to understand the root factors of stakeholders

Once the “field” in which a problem exists has been identified, frame creation seeks to discover the root factors of those in the field, which suggest themes that connect the problem’s stakeholders.

In theme analysis, we identify and seek to understand the deeper factors that underlie the needs, motivation, and experiences of the “players” in this wider field. A theme analysis ends with an understanding of the “universals,” a selection of themes that are relevant to the problem situation on the deeper level at which players in the field have much in common. Because these universals are hidden beneath the surface of our everyday (professional) lives, it can be quite difficult to make them explicit.^[1]

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The nine steps of frame creation:

1. Archaeology – Investigate who has already tried what to solve the problem.
2. Paradox – Understand the core paradox of the problem.
3. Context – Learn practices and scenarios that may suggest a solution.
4. Field – Consider all stakeholders of the problem and solution.
5. Themes – Seek to understand the root factors of stakeholders.
6. Frames – Identify common themes as the basis for frames.
7. Futures – “Think forward” to identify solutions.
8. Transformation – Develop a plan for transformation.
9. Integration – Integrate solutions into the stakeholder context.