Influence can only be manipulative or inspirational

Inspiration or manipulation are the only available means of influencing human behavior.

There are only two ways to influence human behavior: you can manipulate it or you can inspire it. When I mention manipulation, this is not necessarily pejorative; it’s a very common and fairly benign tactic.[1]

#influence #psychology

See also:

  1. Start with Why – Sinek (2009), ch. 2. ↩︎