Influence focuses on results

Changing what is measured (and thus, what defines success) can have a massively transformative effect on an organization. Providing a clear, compelling, and time-bound target can start a whole chain of events that can lead to the reshaping of the organization but influencing the way people see their jobs.

Clear goals aimed at a meaningful target can have an enormous impact on behavior because they engage more than simply the brain. They also engage the heart. …Great leaders don’t merely start their change efforts with their ultimate results in mind. They take care to craft their goals into a clear and compelling results statement that provides focus and motivation to teams, organizations, and even whole countries to rally around a compelling cause.^[1]

By doing so, leaders avoid the three measurement mistakes that commonly undermine change efforts.

#change-management #leadership

See also:

• Influencing behavior engages six sources of influence
• Results are produced by vital behaviors
• Grand strategies link means to ends