People tend to adopt their own ideas

Christopher Nolan’s movie Inception explores the “adoption problem”: people will usually adopt their own ideas much more eagerly, actively, and fully than those of others.[1] The story depicts entering someone’s dream in order to achieve inception, described in the words of one character: “I’m just doing what I know how to do. I’m putting ideas in your mind, making you think they’re your own.”

Inception: planting an idea and watching it grow. It’s just a simple form of creation.


#cognition #psychology

See also:


  1. Frame Innovation – Dorst (2015), ch. 3, § “Five lessons from design.” ↩︎