Crossing the Chasm – Moore (2009)

Info

title: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
authors: Geoffrey A. Moore, Regis McKenna
year: 2009
publisher: HarperCollins e-books
URL:

File	Links
Early majority is motivated by why rather than what	11
Visionaries and pragmatists are fundamentally different in how they think	10
Visionaries alienate pragmatists in four ways	7
Early majority will not shift until someone they trust does first	6