Influence – Cialdini (2021)

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title: Influence: The Psychology of Persuasion
authors: Robert B. Cialdini
year: 2021
publisher: Harper Business
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Tribalism is human nature 7
People are more inclined to be influenced by multiple experts 5
Bandwagon bias is social proof 4
Consistency principle is a social anchoring effect 4
Increased knowledge increases influence 4
Taking a stand triggers the consistency principle 4
Perceived impartiality increases influence 3
Social proof is most influential under three conditions 3
People judge the book by the cover 2