Start with Why – Sinek (2009)

Info

title: Start with Why: How Great Leaders Inspire Everyone to Take Action
authors: Simon Sinek
year: 2009
publisher: Portfolio
URL:

File	Links
Leaders cultivate an innovative environment	10
People don’t buy what you do, they buy why you do it	9
Early majority will not shift until someone they trust does first	6
Influence can only be manipulative or inspirational	6
Organizations entrenched in what they do need to return to why they do it	6
Visionaries only succeed together with implementers	5
Leadership requires a vision and ability to communicate it	3
Organizations focused on competitors become entrenched	3