Reverse-engineering focuses strategic options
When considering strategic options, a team may benefit from reverse-engineering the options they are considering.[1]
- Frame the choice – Convert issues into at least two mutually independent options that might resolve the problem.
- Generate strategic possibilities – Broaden the list to ensure consideration of an inclusive list of possibilities.
- Specify conditions – For each possibility, specify which conditions must hold true for it to be strategically sound.
- Identify barriers to choice – Determine which conditions you feel least confident are true.
- Design valid tests – For each key barrier, design a valid test sufficient for generating commitment.
- Conduct tests – Conduct hypothesis-driven analysis, testing the conditions with the lowest confidence first.
- Choose – Compare test results to key conditions, and make informed choices.
See also:
This list is from Playing to Win – Lafley and Martin (2013), ch. 8, § “Figure 8-2.” ↩︎