Reverse-engineering focuses strategic options

When considering strategic options, a team may benefit from reverse-engineering the options they are considering.[1]

  1. Frame the choice – Convert issues into at least two mutually independent options that might resolve the problem.
  2. Generate strategic possibilities – Broaden the list to ensure consideration of an inclusive list of possibilities.
  3. Specify conditions – For each possibility, specify which conditions must hold true for it to be strategically sound.
  4. Identify barriers to choice – Determine which conditions you feel least confident are true.
  5. Design valid tests – For each key barrier, design a valid test sufficient for generating commitment.
  6. Conduct tests – Conduct hypothesis-driven analysis, testing the conditions with the lowest confidence first.
  7. Choose – Compare test results to key conditions, and make informed choices.

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  1. This list is from Playing to Win – Lafley and Martin (2013), ch. 8, § “Figure 8-2.” ↩︎