Solutions to complex problems depends on a clear frame
A good frame is like a picture that is in focus and well-lit, visually communicating with consistency and clarity.
It is important to make the frames as sharp and precise as possible. A frame is only effective when it evokes a very clear picture in the mind, and when it does so for all the major stakeholders. Often, honing a frame to convey such a sharp picture can be achieved by combining themes or by combining several frame ideas. It often pays in frame creation to overdo this, and oversharpen the frames:[1]
See also:
- Frame creation is composed of ten principles
- Frame creation identifies common themes as the basis for frames
Frame Innovation – Dorst (2015), ch. 5 § “The principles of frame creation.” ↩︎