Strategic Cascade aligns activities with purpose
A synthesis of strategic frameworks that contribute to designing effective strategies that align daily activities with an organization’s ultimate purpose.
PURPOSE: Core "WHY" of the organization -the fundamental reason it exists (enduring)
- → Timeless, intrinsic, deeply rooted in values, inspires and guides decision-making at all levels
OBJECTIVE: Bold, ambitious objective that drives toward a transformative future (stable)
- → Specific, measurable, time-bound, pushing the organization to achieve its purpose (e.g., MTP, BHAG, etc.)
PRINCIPLES: Guiding principles, values, and policies that shape decision-making and strategy (stable)
- → Establishes parameters, standards, and priorities that shape how the objective is achieved
STRATEGIC INTENT: Big-picture vision and long-term goals that achieve the objective (3-5+ years)
- → Defines the organization's mission, direction, and positioning in light of principles
TACTICAL PLAN: Formulation of strategy as specific initiatives and resource allocation (1-3 years)
- → Defines how teams or departments contribute to strategic goals
OPERATIONAL REALITY: Execution of tactical plans through daily activities (weeks to months)
- → Ensures efficiency, productivity, and achievement of tactical goals
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