Strategy formulation is an iterative process

The formulation of a strategic plan is logically linear, but practically nonlinear and iterative. The linear progression (winning aspiration → market segment → tactical plan → capabilities needed → management systems needed) is logical, but is only fleshed out over multiple iterations and movement between the different aspects of the strategic plan.

It isn’t entirely easy to make your way through the full choice cascade. Doing so isn’t a one-way, linear process. There is no checklist, whereby you create and articulate aspirations, then move on to where-to-play and how-to-win choices, then consider capabilities. Rather, strategy is an iterative process in which all of the moving parts influence one another and must be taken into account together.[1]


#strategic #leadership

See also:


  1. Playing to Win – Lafley and Martin (2013), Introduction, § “Summing Up.” ↩︎