The kernel of a good strategy includes three things
The kernel of a good strategy includes a diagnosis of the challenge, a guiding policy for dealing with the challenge, and a set of actions that carry out the guiding policy.
The kernel of a strategy contains three elements:
A diagnosis that defines or explains the nature of the challenge. A good diagnosis simplifies the often overwhelming complexity of reality by identifying certain aspects of the situation as critical.
A guiding policy for dealing with the challenge. This is an overall approach chosen to cope with or overcome the obstacles identified in the diagnosis.
A set of coherent actions that are designed to carry out the guiding policy. These are steps that are coordinated with one another to work together in accomplishing the guiding policy.[1]
see also:
- Grand strategies link means to ends
- Pointing to the destination shows why we're going
- Results are produced by vital behaviors
Good Strategy Bad Strategy – Rumelt (2011), ch. 5, “The Kernel of a Good Strategy” ↩︎