The kernel of a good strategy includes three things
The kernel of a good strategy includes a diagnosis of the challenge, a guiding policy for dealing with the challenge, and a set of actions that carry out the guiding policy.
The kernel of a strategy contains three elements:
A diagnosis that defines or explains the nature of the challenge. A good diagnosis simplifies the often overwhelming complexity of reality by identifying certain aspects of the situation as critical.
A guiding policy for dealing with the challenge. This is an overall approach chosen to cope with or overcome the obstacles identified in the diagnosis.
A set of coherent actions that are designed to carry out the guiding policy. These are steps that are coordinated with one another to work together in accomplishing the guiding policy.
source: Good Strategy Bad Strategy – Rumelt (2011), ch. 5, “The Kernel of a Good Strategy”
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